To ensure the visual messages associated with Crossings Christian School communicate our commitment to excellence and integrity, we abide by the following policies regarding approvals for all types of visual communications. These policies apply to anything bearing any identification of Crossings Christian School.

Level 1 Usage – Instances that are not bought, sold or distributed

Level 1 includes but is not limited to: individual or class specific letters, emails, handouts and take-home papers; as well as updates to existing forms and literature. This usage class also covers all individual uses of the logos and marks including but not limited to: spirit related posters, car decorations, personal decorations, marks on personal items and any other use that is singular in nature, is not sold or distributed and meets or exceeds the guidelines.

Level 2 Usage – Instances that are purchased, distributed or resold

Level 2 includes but is not limited to: items for resale or associated with any school group or function; division wide or school wide materials, emails, posters, promotional materials; and any item or material meant for external distribution. This usage class requires the approval of final product BEFORE it is printed, ordered, purchased, contracted for or reproduced.

Level 3 Usage – Creating a unique or new Mark or Logo

In the event that a division, group, club or team associated with the school desires to create a unique logo or mark to identify said group, permission must be obtained BEFORE the process is started. The Development office will assist in defining the guidelines within which the creation process will operate and will ensure that the proposed logo or mark is consistent with the brand strategy for Crossings Christian School.

Once permission is given, the process of creating a logo or mark can begin. It is important that concepts and work progress be shared with the development office so the new logo or mark can be approved quickly once it is finished.

Once the new logo or mark is approved for use it will be incorporated into the brand guide and will then fall into Level 1 or Level 2 Usage. It is important to note that approval of a new logo or mark is NOT approval for that logo or mark to be used on any particular item in any particular way. Approval for materials and items will have to be obtained for each use.