When people experience the Crossings Christian School Brand, they don’t just see a logo, form or email. They see the character of our school in the students, teachers and administrators. They see integrity in academic excellence and sportsmanship in athletic competition. They see Christ living in each of us as we study, work and play.

How people feel about CCS directly relates to our success. Alumni, students, future students, potential donors and the community around us will associate our brand with what we stand for and who we are. Our brand speaks on our behalf without saying a word. It is the visual representation of our reputation.

Therefore, it is vital to build and maintain a strong brand, a strong visual identity. To accomplish that, the CCS marks must be used in a consistent way, in the proper shade of red and be in the proper proportions. Fonts and formats must be uniform and our communication style must be clear and constant.

This guide establishes the rules for the use of Crossings Christian School’s brand. Inside, you’ll find all you need to know about using the CCS identity in all media, including logo and marks, such as emblems, wordmarks and the Crossings Knight. Proper and legal use of the logo and marks protects CCS’s image and distinguishes us from other schools.

We appreciate your willingness to support, protect and advance the image of CCS. If you need additional information regarding the use of the CCS identity marks in media, contact:
Teri Inman
Development Director
405.767.1536
tinman@crossingsschool.org